What is one essential skill that makes the difference between a good and a great communicator?
A skill you should master, regardless if you are a Barista in a cafe, a Manager in a multinational corporation, or the CEO of your own company.
In almost every job, you have to communicate.
In almost every job, you have to interact with other people.
In almost every job, you have to make sure that your audience engages with your communication in the way you intend to.
And how can you do that?
By using storytelling, one of the oldest and most powerful tools in communication.